Rating Super Bowl Commercials

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The Super Bowl is the most watched show in the world, drawing over 112 million viewers worldwide. There is more to this event than the game, as some watch for the commercials and half-time show. Super Bowl ads are set for brands to make millions. In this article, we rate the top 5 Super Bowl Commercials from Superbowl LVI.

 

There are three factors that play into our ratings. These include quality of the commercial, interest after, and celebrities starred. 

 

Top 5: 

  • All Electric Kia Ev6
        1. This commercial is advertising Kia’s new electric car. In the commercial they feature a robot dog that chases the electric car around the city because the owner is in the car. After a while, the dog slowly loses his charge and right as he loses his battery, the eclectic car gets plugged in and the dog is saved. 
        2. Did this commercial make you want to buy the product featured in it? Maybe. It was a cute comercial but it didn’t make me want to buy the car that badly. 
        3. Rank: 7/10
  • Coinbase QR Code
        1. This Superbowl, Coinbase displayed a colorful QR Code, replicating the bouncing DVD logo. This QR code led viewers to their website. So many people scanned, causing the website to crash. This commercial did not have celebrities in it but was a smart marketing tool.
        2. Did this commercial make you want to buy the product featured in it? Yes, because the concept of making people go to your website is very clever. 3. 
        3. Rank: 6/10
  • Flamin’ Hot Cheetos 
        1. This commercial gave jungle animals who ate the snack the ability to talk, sing, and beatbox. One of the main animals within the commercial, a songbird, was voiced by rapper, Megan Thee Stallion. The fox was voiced by Charlie Puth, as he beatboxed. This commercial had two popular artists, and the quality of the commercial was very high. 
        2. Did this commercial make you want to buy the product featured in it? Yes because it featured cool people and the concept of the commercial was smart.
        3. Rank: 8.5/10
  • Squarespace
        1. The Squarespace commercial starred Euphoria actress, Zendaya, as she promotes a seashell business. This advertised Squarespace’s, “Everything to Sell Anything”. Zendaya has a play on words, stating “Everything to Shell Everything” The commercial was only 30-seconds long, and had a popular actress in it. The interest in the brand skyrocketed after.
        2. Did this commercial make you want to buy the product featured? No. The brand is for a very niche audience of entrepreneurs. 
        3. Rank: 8/10
  • Pringles
        1. This commercial was quite entertaining. It showed a man sticking his hand into a pringles can and it getting stuck. Since the can was stuck he had to go through life with a pringles can on his hand. After the man died, a younger man was shown reaching into a pringles can and his hand getting stuck. You can imagine what happens next. This commercial didn’t have celebrities in it but was just as good. 
        2. Did this commercial make you want to buy the product featured in it? Yes. It was entertaining and showed how good pringles are. 
        3. Rank: 6.7/10